How to Stay Consistent With Your New Brand Identity
A new brand identity is only the beginning. From following the tiny rules in your guidelines to choosing on-brand imagery and briefing collaborators, discover five practical ways to keep your brand feeling consistent, recognisable and unmistakably yours.
Why illustration might be the missing piece in your brand identity
Custom illustrations can do much more than make a brand look lovely. Here are three strategic ways they can bring clarity, consistency and connection to your brand identity.
Organising project files to optimise my workflow
Behind every final design project lies an efficient workflow – after some years of experience (read: trial-and-error), I’ve landed on a solid file organisation system that clears my mind rather than clutter it.
What does a brand consist of?
Design is such an important part of branding that (if done correctly) can communicate the nature of a brand wonderfully & enable it to stand out in a crowd.