What Happens After a Brand Design Discovery Call?
You’ve filled out the contact form, we’ve hopped on a discovery call, talked about your business, your dream brand, and probably wandered down at least one slightly-too-specific tangent about fonts.
So… what happens next?
If you’ve never worked with a brand designer before, the time between “I think I’m ready to rebrand” and actually beginning your brand identity project can feel a little mysterious.
And because investing in your brand is a pretty big decision, I don’t think the process surrounding it should be.
Here’s exactly what happens after a discovery call with me — from receiving your proposal to officially getting your brand identity project underway.
📝 Step 1: You receive your brand design proposal
After our discovery call, I’ll put together a custom project proposal based on everything we discussed.
Inside, you’ll find the recommended scope for your brand identity project, pricing and investment breakdown, information about my brand design process, and your proposed timeline and start date.
Then it’s over to you.
You can look through everything in your own time. And if you realise there’s something you’d like to add, remove or adjust, we can chat about that too.
The goal is for both of us to know exactly what we’re creating together before the project begins. No mysterious line items. No “wait… was that included?” three weeks later.
🌟 Step 2: If you accept, we start onboarding
Yay!! Once you decide you’d like to move forward, I’ll officially reserve your project start date and begin onboarding you.
You’ll receive a contract to sign and an invoice for the 30% down payment of your total project fee.
And importantly: we don’t wait until your official start date to get everything organised.
The onboarding process begins straight away, giving you plenty of time to settle in, complete your pre-project homework and know exactly what’s coming next.
💻 Step 3: I set up your project dashboard
Every brand identity client gets their own private Notion project hub.
Think of it as our little brand-design headquarters: one tidy home for everything related to your project.
Inside, you’ll be able to find your discovery questionnaire, follow the project timeline and our respective deadlines, review your brand strategy and design presentations, leave guided feedback, and eventually access all of your final brand files.
It means you’re never digging through a six-week-old email thread wondering where on earth that presentation went. We love organisation around here!!!
💬 Step 4: You complete your discovery questionnaire
Before I start designing anything, there’s one very important piece of homework for you: your discovery questionnaire.
This is where we go much deeper than we could during our initial call.
The questions are designed to help you put your vision into words and think strategically about your business, audience, niche and goals. They also help me understand the visual world you’re drawn to — and, just as importantly, why you’re drawn to it.
Because a strong brand identity shouldn’t simply look beautiful. It should make sense for the business behind it and the people you want to reach.
Your answers become part of the foundation I use to build your brand strategy and visual direction, so by the time I begin designing, I’m not working from guesswork. We have a story, a strategy and a clear direction to build from.
✨ And then? The brand-building begins
Once your questionnaire is complete and your project start date arrives, we’re ready to properly dive in.
This early part of my brand identity design process might not involve logos or colour palettes just yet, but it’s what makes everything that comes afterwards feel intentional.
By the time we begin creating your visual identity, we’ve already built the strategic foundation underneath it. If you’re curious about what brand strategy might include, click here.
🌸 Thinking about a new brand identity?
If your current branding no longer feels like the business you’re building — or you’re starting something new and want to build it intentionally from the beginning — I’d love to hear about it.
I create strategy-led, story-driven brand identities for creative businesses and thoughtful founders, from my little corner of Amsterdam to clients all around the world.
You can inquire through my contact form to book a free, non-binding discovery call. We’ll chat about your business, where you want to take it, and what kind of brand might help you get there.
No awkward sales pitch. Just a conversation to see if we’re the right fit.
