Libra
Libra Wealth Consultants is a financial planning firm based in Texas. They needed a brand that could stand shoulder to shoulder with larger firms while staying personal, warm, and human.
The Challenge: The financial services space defaults to cold blues, generic shields, and stock-photo handshakes. Libra needed to feel trustworthy without feeling corporate, approachable without losing authority.
The Solution: Strategy-first brand building, grounded in the symbolism of balance and equity — brought to life through a hand-drawn illustrations, green tones, and a visual system that feels both established and personal.
Brand KeywordsElegant
Modern
Authentic
Clean
project scopeBrand Design
Illustrations
Character Illustrations
Print Assets
Deck Templates
Adam from Libra
“I was looking for someone to help me stand out and most people I spoke to or met with seemed like they were pitching me more of the same. Sophie turned my brand into something that I loved aesthetically and really captured the direction that I wanted to go.”
See Libra on Instagram