Kit’s Threads, founded by Kitty, creates high-quality embroidered keepsakes designed to make everyday pieces more personal and life’s special moments more meaningful. From thoughtful gifts to pieces that bring people together, the brand is rooted in the belief that embroidery can add color, beauty, and a little more meaning to the things we keep.

The Challenge: The custom embroidery space tends to lean soft, traditional, and overly cutesy. The brand needed to communicate the quality and care behind every piece while feeling elevated enough to grow beyond one-off commissions into a recognizable lifestyle brand. Most importantly, it needed to feel personal and nostalgic without feeling old-fashioned.

The Solution: A brand identity that brings the tactile charm of embroidery into a more colorful, contemporary world. We built the strategy around quality, individuality, and connection, then translated it into a timeless, coastal-inspired identity with an elevated yet playful feel. The result is a brand that feels thoughtfully handmade without feeling crafty, nostalgic without looking dated, and distinctive enough to grow right alongside the business.