Inner State

Inner State creates high-quality dietary supplements that focus on adaptogens and medicinal mushrooms. Their goal is to balance body and mind.

With this branding, we wanted to stand out in the field of adaptogens & be memorable, whilst also being true to the values of the company. The logo alludes to balance, well-being, health & one’s inner state. The earthy color palette & the style of the logo leans on a specific retro California aesthetic.

Brand Keywords

  • Minimalist

  • 70s Modern

  • California

project scope

  • Brand Design

  • Patterns

  • Label Design

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Saskia from Inner State

“I loved working with Sophie so much! Being a newbie in branding, she managed to guide me through all the steps in a professional but also knowledgeable way. She took my abstract ideas and brought them to visual life in no time. I also really appreciated her website designing skills, which made it possible for me to understand and work with Squarespace on my own. I can’t wait to work with Sophie again soon.”

See Inner State on Instagram & shop on their Website

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