Crafting memorable & intentional designs for passionate businesses

Sophie specializes in creating brand identities along with all the elements that make them come to life — Telling your business’ unique story through thoughtful & beautiful design.

graphic designer sophie hartl sophinka design branding services brand design

Recent Work

Raine’s Creative

Brand Design, Character Illustration, Illustrations

Café del Alma

Brand Design, Character Illustration, Illustrations, Patterns, Print, Social Media Templates

Blooming Dahlia

Brand Design, Illustrations, Patterns, Packaging & Print, Website Design

Services

graphic designer sophie hartl sophinka design branding services brand design

Brand Identity

Our Brand Identity service always includes brand strategy, a logo suite, curation of color palette & typography, and brand guidelines.

To craft the visual identity of your dreams, there are various service add-ons to choose from that work best for your business needs. These services can also be booked separately!

Brand Identity

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Print Design

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Packaging

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Web Design

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Illustration

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Brand Identity ✸ Print Design ✸ Packaging ✸ Web Design ✸ Illustration ✸

Brand on Demand

Brand on Demand are Sophinka pre-made, sold-only-once brand identities.
Once you’ve chosen one, I’ll take it off the shop, fully customize it to your business, and it’s yours (and only yours) forever.

Hii, I’m Sophie!

I’m a graphic designer from Vienna, now based in Amsterdam, and working with clients all over the world. I specialize in crafting brand identities, and I love to create playful yet effective designs.

I have degrees in both design and communication, and I use both when designing — incorporating strategy and research-based design choices. If you choose to work with me, you can trust me to work hard to create the best possible design to fit your brand.

When I’m not designing, you can catch me cooking, watering plants, walking dogs, crafting or playing board games. Learn more about me.

We’ll work well together if:

  • My style tends to be nostalgic, dreamy, playful & clean. To make sure we click here, you can see more examples of my work here.

  • A lot of work goes into a brand identity — it starts with a lot of research to ensure that we are creating the best possible brand experience for you and your target audience.

    When done right, a brand identity will attract your dream clients, tell your story, and work for you for years to come.

  • My designs go beyond aesthetics to effectively communicate a brand's message and achieve its business goals. My approach ensures that every design decision is intentional, creating a cohesive and impactful brand identity.

kind words

  • “Working with Sophie was such a dreamy and seamless experience. She truly brought Rainbow Spaces to life in a way I didn’t even know was possible. From the very beginning, she understood the heart of the brand—joy, color, personality, and light—and wove that into every detail of the identity. Sophie doesn’t just create beautiful branding—she builds a whole world around your vision. Her process is collaborative, thoughtful, and intuitive, and the final product feels so aligned and intentional.”

    – Jojo from Rainbow Spaces

  • "I feel incredibly lucky to have found such a talented designer. Her ability to bring ideas to life is remarkable—but what truly amazed me was her organizational skill, always making sure everything was prepared to keep the project running smoothly. For a small brand, investing in branding can feel like a big decision. But I can say with confidence: she is absolutely worth it. She listened carefully to every wish, every desire I had, and translated them into visuals that captured exactly what I had in mind. If you're dreaming of falling even more in love with your own brand—she’s the one you need to contact. No doubt about it!"

    – Hana from SUN CLUB

  • “We owe so much to Sophie for developing the THIS IS GENDERED house style! Our social media followers love the cheerful, distinctive and recognisable designs Sophie made for us. With her creative mind, good grasp of the vibe of our initiative, and strong design skills, Sophie contributed massively to establishing THIS IS GENDERED as a feminist platform online. On top of that: The designs are very easy for us to (re)use and edit.”

    – Tess from This is Gendered

  • “I loved working with Sophie so much! Being a newbie in branding, she managed to guide me through all the steps in a professional but also knowledgeable way. She took my abstract ideas and brought them to visual life in no time. I also really appreciated her website designing skills, which made it possible for me to understand and work with Squarespace on my own. I can’t wait to work with Sophie again soon.”

    – Saskia from Inner State

  • “As a Creative Director at Jimmy Joy, it was fabulous working together with Sophie. Her playful and quirky style perfectly aligned with our identity, and she managed to contribute many creative outings in a fast and attentive manner. She is both visually and textually strong and i'm highly impressed with her work ethos. Thank you for all your efforts!”

    – Mahsa from Jimmy Joy

  • “It was a fuss-free, easy and smooth process working with Sophie. She was very professional and quickly got what I want for my brand after our discovery call, absolutely loved the final results. Highly recommended!”

    – Adel from For The Love of Socials

  • “It was a wonderful experience working with Sophie. Communication with her was easy and she understood exactly what I wanted. Her input was very helpful and she helped me create clear guidelines for my brand. I can’t wait to work with her again!”

    – Naomi from NKeramics

  • “Sophinka Design has been so much more than only graphic design. In the process of developing Logos, Business Cards and a Website for my real estate company in Austria she helped me to define my company´s values through her designs. The work speaks for itself – and I am very happy to be part of the Sophinka Design family!”

    – Xaver from ViaLibre

  • “Our experience working with you on this project was lovely. You were super attentive to details and your work is remarkable in the way that you really do search every information you can so that the project can be sharp and precise and that’s admirable. The way you made everything so understandable for us and made sure that everything was as it was supposed to be was very important to us and it make the whole experience more meaningful – thank you so much for everything.”

    – Margaret & Julian from Café del Alma